How many of you know what a Shoe Tree is? I have to admit until just about 7 years ago I didn’t. Apparently my grandfather had them and even my younger brother, so they had been in my family - right under my nose for years and I still didn’t know what they were. Until I was asked to cover a maternity leave as a Customer Service Representative for the summer at Ashland Shoe Tree. I had just retired from my position at Capital Region Health Care in Concord and was planning on enjoying my summer working only part-time doing Mary Kay, so since I had plenty of time on my hands I decided to accept the temp position.

Ashland Shoe Tree was only a quarter of a mile from my house and I didn’t even know what they did there. That summer gave me a chance to learn a lot. I learned that the company was founded by Edmund Bass out of Rochester, New York, and they have been in continuous business since 1922 - although their original factory in New York burnt. When they started they used hardwood for their shoe trees. They later experimenting with unfinished red cedar and invented the aromatic red cedar shoe tree. There are only a couple Shoe Tree companies around.

Every Shoe Tree is carefully crafted to achieve unrivaled form and durability that is necessary to keep shoes looking new and comfortable for the lifetime of the shoe. This restores the shape of the shoe to keep the fit and good looks. Shoe Trees keep your shoes looking good, feeling good, and smelling good so they are especially helpful with dress shoes, golf shoes, sneakers, boat shoes, etc.